Campaign for Tobacco-Free Kids

Services Provided: Lobbying, Grassroots Organizing, Event Planning

A national coalition consisting of the country's most respected health advocacy groups hired RMS to help raise awareness about an important piece of legislation being considered by Congress.

In order to achieve this we reached out to our network of federal, state and local officials in New Jersey. The relationships this company has established over years helped us to organize a coalition of local not-for-profits and opinion makers who, in turn, activatived their respective networks of local activists.

These elected and appointed officials were also the centerpiece of a press strategy we planned and exectued for Tobacco-Free Kids. This press strategy included holding events such as educational forums and roundtable discussions that featured congressmen, cabinet heads, mayors and state senators and assemblymen.

Having these officials come out and support your cause not only drives attendance and participation among your targeted audience, but also works to acheive precious earned media that brings your cause to forefront of the public's consciousness.